Pay-Per-Click advertising on ChildCareExchange.com

Pay-Per-Click advertising on ChildCareExchange.com is a quick, effective way to promote your products and services to the early childhood community. Early childhood professionals rely on Exchange Magazine and ChildCareExchange.com as THE source for keeping up with trends and developments in the field.

You Control Your Marketing Costs

You pay $1.00/per click-thru. With Pay-Per-Click advertising on ChildCareExchange.com, you ONLY pay when someone clicks on your ad and is directed to your website. For example, if you get 500 clicks on your ad you owe $500 (no more, no less). You only pay for the number of unique clicks your ad attracts. You risk nothing!

You Define Your Spending Cap

You define your budget by setting a MAXIMUM SPENDING CAP. Exchange will work to provide you with as many clicks as your MONTHLY budget can handle. Once your ad has reached your projected goal for the month, we will pull your ad until the beginning of the next month. There are no surprises or unknowns in this program.

You Receive Instant Feedback

From your secure account on the Exchange website, you can constantly monitor the results of your program in real time.

Where Your Advertising Will Appear

Depending on the spending cap you establish, your Pay-Per-Click advertising program will result in one or more of the following positions:

1. Text link on ExchangeEveryDay (EED), our daily email newsbrief sent every workday morning to over 22,000 early childhood professionals, including trainers, educators, directors and teachers. (Note that text message positions on ExchangeEveryDay are extremely limited in number and reserved for advertisers who establish high spending caps since ads cannot be pulled once this electronic message has been sent.)
2. Banner ad on one or more pages of ChildCareExchange.com on a rotating or static basis.
3. Display ad embedded in one or more of the free articles available to early childhood professionals found on the homepage at www.ChildCareExchange.com

Exchange staff will constantly monitor the results of your ad placement and make position changes and/or augmentations as needed to meet your established monthly goals.

Materials You Need to Prepare

1. Text Link:
   One-line header, five lines of body copy, (Maximum line length 48 characters) and URL
2. Banner Ad:
   width: 300 pixels
   height: 60 pixels
   format: JPEG format or Animated GIF
   size: 50K preferred, 100K maximum
   
3. Display Ad:
   width: 200 pixels
   height: 250 - 400 pixels
   format: JPEG format or Animated GIF
   size: 50K preferred, 100K maximum
   

Where to Send Your Materials

E-mail your files to Scott@ChildCareExchange.com

Where to Begin

For more information or to get your program started, contact:
Paul Axtell
National Account Manager
(206) 328-2196
Paul@ChildCareExchange.com