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Out of the Box Ideas for Director Evaluation - Part 2

by Roger Neugebauer
March/April 1996
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Article Link: http://exchangepress.com/article/out-of-the-box-ideas-for-director-evaluation-part-2/5010807/

In the last issue of Child Care Information Exchange, I proposed five non-traditional yet quantifiable indicators of director competence. In this issue, I will push the envelope a bit farther by proposing five unmeasurable and unconventional evaluation opportunities.

Return Rates

Financiers measure the success of their investments by their return rates - the percent of profit an investment returns. Centers can measure their success by another form of return rate - the rate at which families return to the center.

For directors who have been in charge for less than ten years, there is only one return rate that applies - the frequency with which families return to the center to enroll their subsequent children. If families routinely enroll additional children in a center, this is a probable sign that the center is doing something right. I emphasize the qualifier probable because for parents the convenience of having children in one location may weigh heavily in enrollment decisions.

For directors who have been on the job for 12 or more years, a second return rate comes into play - people who graduated from a center returning to work as teachers. If a teenager who spent a significant portion of his ...

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