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"We're fools whether we dance or not, so we might as well dance." - Japanese Proverb

Generation Matters in Marketing

As parent prospects read your ads and brochures, visit your web site, and talk to you on the telephone or during a center visit, each one sees and hears differently. Their perception, the impression they form, and their urgency to act on that impression, vary according to a number of buying influencers. One of the most powerful to be studied recently is generational diversity. It influences how and from whom those prospects buy early care and education services.

Today‚s primary target market for early care and education services is generally somewhere between the ages of 25 and 40. They fall into a generational group called Generation X-ers. They perceive your image and marketing message very differently from the prospects and customers you might have had in the past. To attract and retain their enrollment, you may need to make some changes in the way you market your services to them. How do you do that?

To learn the answer, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/0583

Here you can view the full tip sheet "Marketing to a New Generation of Child Care Buyers."  This tip sheet was prepared for Exchange by marketing guru Julie Wassom as one of her monthly marketing features for Exchange.  You will also be invited to submit your ideas on how you have adjusted your marketing efforts to meet the needs of this generation of parents and prospects.

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