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One Size No Longer Fits All
June 23, 2005
To every bird, its own nest seems fair.
-French Proverb
-French Proverb
* For successful customer service today, keep in mind that "one size fits one only": the customer you are serving right now. Mass customization means you need to treat each customer individually.
* Turn your consumers into "prosumers," proactive buyers who have a choice of what product or service to buy, and they'll choose yours because you've given them the options and the features they truly want.
* Get to know the specific needs of your customers -- and then develop products and services that meet those needs.
* Go above and beyond the call of duty. If you've made a mistake and delivered poor customer service, apologize and make up for it. Your customers will love you and will continue to be good customers.
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