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Brainwriting
March 2, 2010
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One seeks to equip the child with deeper, more gripping, and subtler ways of knowing the world and himself.
-Jerome S. Bruner

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"Group free-for-alls can stifle creativity," observes Peter Heslin of Southern Methodist University in Psychology Today (February 2010).  Instead of conventional brainstorming, he recommends a technique called "brainwriting" to generate creative ideas:
  • Write — Everyone sits at a table with different color pen and a piece of paper.  Each person writes an idea and passes their paper to the right.
  • React — Read the ideas on the page you receive, then add your own ideas, perhaps feeding off the others.
  • Review — When a page has about five ideas on it, retire it to the center of the table.  When all pages are done, everyone starts considering all the ideas.
  • Select — Everyone makes a list of their favorite ideas, and the most popular are recorded.

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Displaying 1 Comment
Jan
ICF International
 Maumelle, AR, United States
03/03/2010 5:14 pm

I want to learn more about Brainwriting. I have been all over the Psychology Today website and there is nothing on the topic. In fact, the February 2010 issue is not even posted to the website yet. So, how did you find this information and where can I access it?
Thanks for you assistance.

Jan Cox


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