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Click, Click, Click . . .

by Dennis Vicars
September/October 2009
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Article Link: https://www.childcareexchange.com/article/click-click-click-.-.-./5018914/

In case you did not know, that last click you just heard was a would-be parent client that bypassed you because:

Your web site was boring and not inviting.
Your web site was confusing and not user-friendly.
Your web site did not easily display the needed information.
Your web site was incapable of responding to parents' questions.
All of the above.

The Internet has put immediate information at the fingertips of anyone who can drag and click a mouse (everyone under 35 years old can do this in their sleep). This immediate access to information provides consumers and businesses an instantaneous and inexpensive oppor-tunity to create a relationship. This opportunity for your school/center, not unlike the first five seconds of a greeting when your telephone is answered, will invite a parent to learn more about your operation and offerings or will motivate them to click away faster than they could hang up a telephone.

Your web site, not unlike your business card, is an invitation for a prospective parent to learn more about your services and gives them numerous ways (offer at least three): e-mail, phone, fax, etc.) to reach you and the school/center. People in their twenties, thirties, and forties ...

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