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Keeping Families Happy - Communication is the Key: Nine Great Marketing Ideas for New Families

by Ellen Orton Montanari
March/April 1993
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Article Link: https://www.childcareexchange.com/article/keeping-families-happy-communication-is-the-key-nine-great-marketing-ideas-for-new-families/5009021/

Communication, communication, communication. You will see this theme throughout this article.

1 = 27

What does "1 = 27"* mean? For every one complaint that you receive, there are twenty-six additional parents who feel the same way, but did not speak up. These could be twenty-six unhappy parents who leave or twenty-six prospective parents who called but did not come in for a visit. It could be twenty-six parents who visited but did not enroll their children.

The issue is not that you cannot make mistakes. We all have bad days. The issue is how you handle the problem with parents afterwards.

Keep the lines of communication open. Following are several ideas for the "little things" that make new families feel welcome and your long-term families feel appreciated.

While we all do some of these some of the time, it's easy to let the little things slip in the day-to-day hustle and bustle of our programs. This article includes ideas to help you keep those lines of communication open.

Jay Conrad Levinson, author of many marketing books, says that "smart business owners" spend 10 percent of their marketing budget on "talking to the universe in general," 30 ...

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