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School-Age Trends
May 1, 2007
As knowledge increases, wonder deepens.
-Charles Morgan
In conducting research for an article in School-Age Child Care for the September issue of Exchange, I ran across a most informative report, "California Stands Out in Afterschool Program Funding: A report on funding, demographics, and trends for afterschool programs," published by the Wilson Marketing Group [this report will be available this month in the "products" section at www.sellingtoschools.com.] The report contained these among its many interesting factoids...
  • Wilson Marketing Group estimates that in 2007, 6,711,700 children aged 5 - 12 will spend an average of two hours per day in center- or school-based afterschool.
  • According to the National Center on Children in Poverty, 20% of elementary school children attend center- or school-based afterschool programs. 32% of African-American children in grades K-8 take part in afterschool programs, 23% of Hispanic school-agers, 20% Asian or Pacific islander children, and 15% of Caucasian children.
  • According to the National Center for Education Statistics, 55% of afterschool programs are located in public schools, 11% in private schools, 11% in their own buildings, 10% in community centers, 6% in places of worship, and 7% in miscellaneous locations.



Help Us Write the Trend Report

The school-age trend report for our September issue will be co-authored by Tracey Ballas (from School Age Notes), Mike Wilson (from Wilson Marketing Group), and Roger Neugebauer based primarily upon input from the field. If you are a School Age professional we would appreciate your help in developing this report. Please share your insights by completing a short survey.

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Comments (1)

Displaying 1 Comment
John Surr · May 01, 2007
Bethesda, MD, United States


This article scares me, mostly for what it does not say. A marketing group paid for and publicized this article. That means that we are more likely to find cash-strapped after school and child care programs subjected to the same kind of child-exploiting marketing that happens in schools under the guise of "educational" Channel One, "free toys", etc. I hope that those who read this will resist very strongly the temptation to save or make a few bucks by exposing the children in our care to the commercial barrage in a previously commercial-free space.



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