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Child Care: A $55 Billion Market
February 1, 2008
Peace cannot be kept by force; it can only be achieved by understanding.
-Albert Einstein
Mike Wilson of the Wilson Marketing Group estimates that today the "under age five portion of institutionalized child care in the United States is a $55 billion market." In his report, "2008 Pre-K Market Forecast", Wilson observes...

"The largest portion of this market is private center-based child care. This year 5.4 million children will attend center-based care and account for $42 billion or 76 percent of the market. The remaining market size is comprised of Head Start ($6.7 billion) and public and private school-based pre-k ($6.4 billion)."

In analyzing the increasing role of state pre-k programs, Wilson notes...

"The number of schools with pre-k has increased steadily, growing from 27,000 in 2000 to 40,000 in 2008 �" a 48 percent increase. Like Head Start, these programs mainly serve four year olds.... School systems are also outsourcing their pre-k programs to private centers. The number of private child care centers receiving public pre-k funding has increased from 5,131 to 6,268 (22 percent) in the past year."




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Comments (2)

Displaying All 2 Comments
Becky Schmidt · February 03, 2008
Fort Worth, Texas, United States


I am very concerned that the teacher-child ratios are way out of whack! I know what the tate minimums and maximums are, However, they still seem out of whack to me. A 1-11 ratio for toddlers is really stretching a caregiver to the limit. Plus, this age child can get into a lot of mischief in just a matter of seconds. Just let that child get bit or injured and the caregiver is in serious trouble from the parents. Whoever makes the standards should be made to have first-hand knowledge of being in a child care environment and see for themselves how dangerous some of the ratios are.

Tara Henriquez · February 01, 2008
Los Angeles Universal Preschool
United States


This study goes hand in hand with a report our agency co-sponsored entitled, "The Economic Impact of the Early Care and Education Industry in Los Angeles County." It found that the early care and education (ECE) industry is vital to Los Angeles County’s
economy. It currently:
• Generates $1.9 billion annually and provides over 65,000
full-time equivalent jobs
• Is projected to generate the sixth highest number of new jobs
between 2006 and 2016 of all industries in Los Angeles County
• Benefits all industries in the county by enabling parents to work and attend higher education programs or job training programs to upgrade their skills
• Lays the groundwork for Los Angeles County’s future economic success by preparing the next generation for effective participation in the economy and attracting business to Los Angeles County.

Copies are available through Los Angeles Univeral Preschool.



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