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"A marketing principle that applies very much in early childhood is the principle of unique selling point," explains Roger Neugebauer in the Building Enrollment DVD (part of the Voices: Insights From the Field series). "You need to be able to concisely state to a caller or someone visiting your center what it is about your center that is unique...Why are you different? Why do you stand out? Why should a parent select your center and not others?

"To be effective you need to be able to make the statement about what is unique about your center in one or two sentences."

To support your important efforts, buy two of the VOICES: Insights From The Field DVDs and get one more free. Choose from these powerful titles: Building Enrollment Supporting Teacher Performance Child Assessment Caring for Infants and Young Toddlers

Enter code "VOICES" when prompted. Offer valid through October 24, 2017 at 11:59 pm Pacific Time. May not be combined with any other offer.

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