Increasing Enrollment in a Competitive Market

06/21/2005

Increasing Enrollment in a Competitive Market

There are many ways of going forward, but only one way of standing still.
Franklin D. Roosevelt

Increasing Enrollment in a Competitive Market

Does it sometimes seem like the competition is eating away at your enrollment and your profits? Fierce competition from other centers, public school programs, and changes in government funding are making it mandatory that you sharpen not only your pencil but your marketing tactics. To capture and keep more enrollments in today’s competitive early care and education marketplace requires a keen awareness of what’s happening in your center’s community, a proactive and positive approach to marketing and enrollment building, and a willingness to take the competitive initiative.

What actions can you take now that will help make you the parents’ preference in a competitive menu of child care choices?

To learn the answer, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/0651.

Here you can view the full tip sheet "Increasing Enrollment in a Competitive Market." This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange. You will also be invited to submit your ideas on how you are building enrollment despite a competitive environment around your early childhood program.

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.