Turn Pushy to Persuasive

06/09/2006

You create your opportunities by asking for them.
Patty Hansen

How many of you feel like it’s pushy to ask a center visitor to register for enrollment? Many center directors feel this way, when the reality is that prospects visiting your center in search of early care and education services actually like it when you ask them to register or enroll. Why?

Your request that they enroll shows you confidently believe in the quality of services you provide and you want your prospect to benefit from receiving them.
You retain your desired positioning as a helpful, knowledgeable professional who is trying to help them make a tough, time-consuming decision.
You are taking action to help them act on your recommendation that they register now.

So how do you ask the closing question without feeling pushy?

To learn more, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/1111.

Here you can view the full tip sheet “Asking for the Enrollment during a Center Visit.” This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange.

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