Fundraising Events

In Exchange's new book, Not Just Small Change:  Fund Development for Early Childhood Programs, Roberta Bergman talks about the advantage of events over other forms of fundraising...

"[Events provide the] opportunity to increase your program’s visibility, especially if it is a ‘signature event’ — a one-of-a-kind occasion to which your name is attached, year after year. All of the publicity will feature your name and, in many cases, something about your work. Further, some people who know little or nothing about your agency will participate in the event, not because it benefits your organization, but because they are interested in the event itself: they play golf or they enjoy 5K runs, they’ve been invited to ‘fill a table’ at a luncheon or dinner, or they want to hear the speaker who will be appearing. Once they attend, you have the chance to ‘hook’ them . . .to inform them (in an interesting way) about your services and to make sure they enjoy the event, so they’ll come back next time."

• Whom Can We Ask (and Keep Asking) for Money?
• Building the Donor Base
• Developing Relationships with You Donors
• Events — Yours and Theirs
• Direct Mail
• Online Donations
• Grant: Writing
• Writing Foundation Proposals: Dear Mr. Gates
• Preparing Government Grant Application
• Breaking New Ground: The Capital Campaign

For more information about Exchange's magazine, books, and other products pertaining to ECE, go to www.ccie.com.

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