Telling Stories

“Telling Stories is not just the oldest form of entertainment, it’s the highest form of consciousness.  The need for narrative is embedded deep in our brains,” observes Peter Guber, the producer of such films as Rain Man and Batman in his article, “The Inside Story,” in Psychology Today (April 2011).  He continues….

“PowerPoint presentations may be powered by state-of-the-art technology.  But reams of data rarely engage people to move them to action.  Stories, on the other hand, are state-of-the-heart technology — they connect us to others.  They provide emotional transportation, moving people to take action on your cause because they can very quickly come to psychologically identify with the characters in the narrative or share an experience — courtesy of the images evoked in the telling….

“The first rule of telling stories is to give the audience… an emotional experience.  The heart is always the first target in telling purposeful stories.  Stories must give listeners an emotional experience if they are to ignite a call to action.”

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