Sponsored Fundraisers

In her discussion on fundraising events in her Exchange book, Not Just Small Change:  Fund Development for Early Childhood Programs, Roberta Bergman observes...

"For many organizations, the idea event is one sponsored by some other group who assume the financial risk and whose members are experienced at conducting events....  The sponsoring groups are likely to be among the most visible in your community (a Rotary Club, the Junior League, etc.), so they should be easy to find.  Some will pick an agency to be their beneficiary for an extended period of time;  others will change the beneficiary every year....  Whether you are seeking $50,000 from an annual tennis tournament or a one-time sum of $500,000 from a charity ball to help build your facility, your challenge is not only to convince the sponsoring group to select your organization as its beneficiary, but also to encourage its members to feel that they've made the best possible choice.  If you meet this challenge, the members may become individual donors to your program, event after the group has moved on to another beneficiary.

"You don't need to limit your sights to civic or social groups.  New specialty stores, restaurants, and the like often plan 'openings' to which they invite the movers and shakers in your community and which feature a preselected beneficiary.  Similarly, the opening night of the circus or other commercial entertainment venue may be staged as a benefit...."

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