Just When You Thought...

07/08/2011

When I was growing up I always wanted to be someone. Now I realize I should have been more specific.
Lily Tomlin

You were starting to make sense out of this new digital world... along comes Hatsune Miku. She is a mega pop star who plays to sold out concerts in Tokyo and this month is performing at a sold out concert in Los Angeles — her first "live" concert in the U.S.

The only catch is that Miku is a cartoon character — the creation of a combination of holography, computer animation, and computer-generated vocals. You can follow her on YouTube, watch her perform in a Toyota commercial, and buy her tunes on iTunes.

How do you factor that into your marketing plan?

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