The Worst Toy of Year

12/12/2013

If animals play, this is because play is useful in the struggle for survival; because play practices and so perfects the skills needed in adult life.
Susanna Miller

The Beginnings Professional Development Workshop Collection on "Nature and Play" includes a wealth of ideas on how to craft an environment that stimulates children's curiosity and play with developmentally appropriate learning materials. However, not all toys are developmentally appropriate and each year the Campaign for a Commercial-Free Childhood (CCFC) makes this point through its survey on the worst new toys of the year.

Voting just concluded for the TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC selected five exceptional finalists. Take a look at these toys and see this year's winner.

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