Phone Addiction

"A new Chinese ad campaign illustrates the way smartphones can affect family life and relationship," reports The Huffington Post "Titled 'Phone Wall," the campaign by Ogilvy & Mather China is a literal representation of the barriers to human relationships that screen addiction creates."

Juggi Ramakrishnan, Executive Creative Director of Ogilvy & Mather Shanghai, told The Huffington Post, "We want people to see [these ads] and rethink their relationships with others and their phone in a different light.  This is a definite pressure point that Chinese society is facing on its path of rapid development."

"This pervasiveness has the potential to be especially detrimental to families with kids," says Ramakrishnan.  "There is an alarming trend of parents ignoring their children of all ages, paying more attention to their phones and tablets than their immediate surroundings.  Consequently, children may feel they aren't getting the attention they need....  Addiction to mobile devices can put a strain on romantic relationships as well, as partners may become less responsive to each other's feelings and have fewer meaningful interactions."

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