Social Media Marketing

In 500 Social Media Marketing Tips, Andrew Macarthy, urges organizations to "drop old-style communication methods and get social:"

"Successful social media strategy requires just that - a social strategy. Traditional marketing techniques like TV and newspaper advertising worked because the direction of communication could only go in one direction (from brand to consumer) with little chance for reply, but social media means that this is no longer the case Now that a two-way dialogue is firmly established and brands are under the spotlight 24/7, you must resist the urge to talk at people, and adapt your tone of voice and communication methods to connect with them on a human level - speaking to them in a personable manner and listening with intent, rather than just hearing and doing nothing about it....

"As you will discover, there are occasions where something like the old-school method of direct promotion is necessary, but expect to spend the majority of your time being much more selfless, and even going out of your way to make individual customers feel special as a way to generate a good feeling about your product or service that travels way beyond that one person."

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