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"The difference between appreciation and flattery?" asks Dale Carnegie in his classic, How to Win Friends and Influence People.  "One is sincere and the other insincere.  One comes from the heart out; the other from the teeth out. One is universally admired; the other universally condemned."

"...Try leaving a friendly trail of little sparks of gratitude on your daily trips.  You will be surprised how they will set small flames of friendship that will be rose beacons on your next visit."

"...Let's cease thinking of our accomplishments, our wants.  Let's try to figure out the other person's good points.  Then forget flattery.  Give honest, sincere appreciation.  Be 'hearty in your approbation and lavish in your praise,' and people will cherish your words and treasure them and repeat them over a lifetime - repeat them years after you have forgotten them."

Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.

As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.

Learn the six ways to make people like you, the twelve says to win people to your way of thinking, and the nine ways to change people without arousing resentment.

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