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Expectations in Communication
March 24, 2010
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If you wait for tomorrow, tomorrow comes. If you don't wait for tomorrow, tomorrow comes.
-Malinke Proverb
We have all had this experience.  You need to communicate an important message; you carefully prepare your message; you deliver it well; but later it becomes obvious your communication was not accepted or not understood.  According to management guru Peter Drucker, such failure to communicate is often the result of not taking into account the expectations of the listeners.  In his book, Management: Tasks, Responsibilities, Practices (New York:  Harper Row, 1974) Drucker advises:

"Before we can communicate, we must know what the recipient expects to see and hear.  Only then can we know whether communication can utilize these expectations...or whether there is a need for the 'shock of alienation' for an 'awakening' that breaks through the recipient's expectations and forces him to realize that the unexpected is happening."


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