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What Do You Need?
July 14, 2010
Love is at the root of everything. All learning. All parenting. All relationships. Love, or the lack of it.
-Fred Rogers, 1928-2003, American television personality
In her Exchange book, Not Just Small Change: Fund Development for Early Childhood Programs, Roberta Bergman talks about the importance of being able to effectively describe your "need" when asking for money for your organization.  Here is some of the advice she offers:

"The problem that your proposal addresses, while critical, must be reasonable.  You must be able to solve it in a reasonable amount of time with a reasonable amount of money.  The problem can't be described as so overwhelming that the funder questions whether or not you can solve it.

"The need you state is NEVER for money.  Our agency needs $50,000 in order to train 100 low-income women to become teacher aides is not an appropriate statement of need...".

"Your success rests with your definition of a specific need among a targeted group that you can realistically meet by the method you are proposing.

"Do not confuse the need with the methods.  A training program for 100 low-income women is a method of meeting a need.  It is not the need itself...".



Not Just Small Change: Fund Development for Early Childhood Programs is a fundraising guide written specifically for early childhood programs by a veteran early childhood fundraiser, Roberta Bergman.  The practical resource provides advice on...
  • Whom Can We Ask (and Keep Asking) for Money?
  • Building the Donor Base
  • Developing Relationships with Your Donors
  • Events — Yours and Theirs
  • Direct Mail
  • Online Donations
  • Grant Writing
  • Writing Foundation Proposals:  Dear Mr. Gates
  • Preparing Government Grant Application
  • Breaking New Ground:  The Capital Campaign

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Comments (4)

Displaying All 4 Comments
wid · July 14, 2010
HIMPAUDI Jawa Barat
Bandung, Jawa Barat, Indonesia


Thankyou Exchange Everyday. I learned a lot from your short n sharp
meaningful thought to do. May Allah bless You All.

Nirmal Kumar Ghosh · July 14, 2010
Shishu Vikash Kendra
Kolkata, West Bengal, India


Before raising fund you have to make a good relation with community .
The community out reach is the main point to raise fund . Let the community
understand the need of your organization in their lives. You have to understand the environment of the donor in the community .

Linda Nelson · July 14, 2010
OregonAEYC
Corvallis, OR, United States


Just ordered it...have wanted to for awhile, and just didn't get around to it. I really appreciate your resources; and refer directors to your resources!

Angel Fortunato · July 14, 2010
NORWESCAP/First Book of Warren County
Phillipsburg, NJ, United States


Fundraising in these times is becoming more and more difficult. A guide on raising money would be an valuable tool for many.



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