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The Creativity Crisis
July 27, 2010
The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.
-Helen Keller, American author, 1880-1968
"A recent IBM poll of 1,500 CEOs identified creativity as the No. 1 'leadership competency of the future'," reveals Po Branson in her Newsweek (July 16, 2010) article, "The Creativity Crisis."  However, she also reported research that revealed that "...creativity scores [for American children] had been steadily rising, just like IQ scores, until 1990.  Since then, creativity scores have consistently inched downward."  Branson notes that one likely culprit to the declining creativity of our children "...is the number of hours kids now spend in front of TV and playing video games rather than engaging in creative activities.  Another is the lack of creativity development in our schools.  In effect, its left to the luck of the draw who becomes creative:  there's no concerted effort to nurture the creativity of children."  Other interesting insights in the article:
  • Jonathan Plucker of Indiana University was asked by the faculty at a major Chinese University to identify trends in American education, "...he described our focus on standardized curriculum, rote memorization, and nationalized testing."  After his answer was translated, the Chinese educators responded, after a good laugh, "... You're racing toward our old model.  But we are racing toward your model as fast as we can."

  • "Preschool children, on average ask their parents about 100 questions a day.  Why, why, why — sometimes parents just wish it'd stop.  Tragically it does stop.  By middle school they pretty much stopped asking.  It's no coincidence that this same time is when student motivation and engagement plummet.  They didn't stop asking questions because they lost interest:  it's the other way around. They lost interest because they stopped asking questions."

  • "In early childhood, distinct types of free play are associated with high creativity.  Preschoolers who spend more time in role-play (acting out characters) have higher measures of creativity;  voicing someone else's point of view helps develop their ability to analyze situations from different perspectives.  When playing alone, highly creative first graders may act out strongly negative emotions:  they'll be angry, hostile, anguished.  The hypothesis is that play is a safe harbor to work through forbidden thoughts and emotions."





Exchange has packaged six of its play resources into a single "Play Tool Kit" and is offering the entire set at a 37% discount.  Separately these resources would cost $176, but we are offering the entire Tool Kit for only $110.  Resources in the kit include…
  • Beginnings Workshops Book #6 - Play
  • Promoting the Value of Play CD Book
  • 4 Out of the Box Training Kits (Print versions)
    • Play and the Outdoors: What's New Under the Sun
    • "But They're Only Playing": Interpreting Play to Parents
    • Supporting Constructive Play in the Wild
    • Designing and Creating Natural Play Environments

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Comments (9)

Displaying 5 of 9 Comments   [ View all ]
Nicole Lumpkin · August 26, 2010
Mechanicsville, VA, United States


I commend those teachers who allow their children to be as creative as they want to be not only in art activities, but also in blocks, science, and dramatic play. Many times, teachers stick to lesson plans to accomplish goals and sometimes squash opportunities to allow children to explore their own environment and use their creativity. I think it is important for teachers to view themselves as "guides" for a school day, but if the students find an alternative path to take, time should be allowed to do so. Intelligence displays itself in so many ways - allow children to find their method and soar to their own levels of acheivement.

Debi Nelson · August 26, 2010
Child Care Innovations
Lakewood, CO, United States


A while back in the Denver Post there was an article about a local company that designs and works with the NASA. They used to hire people that were the best in math, sciences, and the engineering classes but found that they were much better off asking prospective employees if they had ever built something or taken something apart and put it back together. They found that they need people who are "creative" and think outside the box. What better way to explain to parents why children need the freedom to build and create freely, learning from trial and error, following their interest.

Terry Kelly · August 26, 2010
Aurora, ON, Canada


The fact that issue is resonating makes me joyful with hope. Being in the ECE field for thirty years and seeing us go from play-based curricula to this memorization and rote learning depressed me. The amount of so-called Montessori schools in my area with nary a dramatic play corner in sight is alarming! However, the seeds of change are there.

Earlier this year, my colleague and I were asked to go to Japan to give workshops and presentations on wait for it - learning through play to promote creative thinking and problem solving. Their ministries are realizing the same things. Young people can memorize lots of facts, they can mass-produce things really well, but where are the new ideas?

We need creative thinking and new ideas with the mess this planet is in. (Look at the Gulf of Mexico oil spill, the trapped miners, the warming planet, etc.) I believe that our North American kids could also use some of the east's memorization - multiplication tables come to mind. But just regurgitating facts is getting us nowhere. Yeah creativity! Yeah for the Why, why, whys!

Micheline Lavalle · August 26, 2010
Fairfax County Public Schools
Fairfax, Virginia, United States


A grandmother from Guatemala, who had been participating in an interactive (women and their pre-school children) leadership summer program for Hispanic immigrant families, stood up and shared with me, when I asked how the program had impacted her. This couragious woman stood up and with much emotion in her voice and gratitute in her eyes said "thank you for teaching me how to play and for making me laugh. I have never had a chance to play in my life, not even when I was a child. I have worked very hard all my life and my spirit has been sad. With you, I discovered that it was alright to play, sing and be silly and this has renewed my spirit".

We often tend to forget as adults to play, laugh, sing and to be silly and, that our children and grandchildren are watching our behavior!

Rae Pica · August 26, 2010
Moving & Learning
Alexandria, VA, United States


I encourage you to listen to this interview at BAM Radio Network called "Is Standardized Testing Producing a Creativity Crisis?" You can find it at http://www.bamradionetwork.com/index.php?option=com_content&view=category&layout=blog&id=35&Itemid=65!



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