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Back to Basics of Marketing
March 30, 2011
If everybody is thinking alike, then somebody isn’t thinking.
-George S. Patton
-George S. Patton
"This is the critical foundation for any successful marketing effort. For example, the building and playground are in good repair, licensing inspections are clean, and children are engaged in developmentally appropriate readiness activities that promote early learning with responsive, nurturing teachers who are well trained for their jobs. Whew! That’s no small order, but fundamental to the success of your marketing efforts.
"Make sure you’ve spent the time necessary to lay a solid foundation of high quality for young children. Don’t get caught up in the chicken and the egg argument (e.g. “If I had more children enrolled, I could do a better job.”). Do the best with what you have now, making the very best decisions possible. If you need to invest more money to get your program up to par, consult a financial advisor and 'just do it.'"
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ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.
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Comments (2)
Displaying All 2 CommentsUnited States
Good advice about making sure you have a quality program to market. However, I wonder at the suggestion to consult with a financial planner to bring your program up to par. What would a financial planner know about a quality early childhood program?
Shishu Vikash Kendra
Kolkata, West Bengal, India
Hello child friend,
A drop can make an ocean . So try to do best with small project.
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