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How to Promote Creativity
October 17, 2011
The afternoon knows what the morning never suspected.
-Swedish Proverb
-Swedish Proverb
"There is a large body of research evidence... that relying on extrinsic motivations (a.k.a. rewards and punishments) has a negative impact on creativity. While it may seem obvious that the stick has a negative impact on creativity, it's counterintuitive that the carrot has the same effect. But when you're focused on a reward, you're not focused on the work itself. And as any creative will tell you, doing outstanding creative work — whether solving a technical problem or creating a work of art — requires 100% focus on the task in hand, to the point of obsession. You have to love what you do.
"Of course companies need to pay people well. If they don't, compensation becomes a bone of contention, and a distraction from their work. But if you really want outstanding creative performance, you need people to focus on intrinsic motivations — factors inherent in the work itself. Things like challenge, interest, learning, meaning, freedom, and creative flow. They are what really motivates creative people — and the research demonstrates a strong link between levels of intrinsic motivation and creativity."
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Comments (2)
Displaying All 2 CommentsComtex H K Ltd
Colombo, western province, Sri Lanka
We have to do right thing in right time.
Also we have to contribute our attribute from our best in this world.
United States
I have read many study results about what motivates people. The one fact that this article ignores by saying "of course you have to pay your people well
!" is the fact that people who do NOT make enough money to pay their bills DO list financial rewards as first on their lists. And why wouldn't they? How can they feel free to be creative when they can barely pay the rent and buy food and gas to get back to work? The theory talked about in this article is more accurate for people making decent money... not child care providers! We need to increase the wages in this field so that more people will be freed up to BE creative and even commit to the field!
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