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Raising Money Online II
April 6, 2012
Wisdom is the reward for a lifetime of listening ... when you'd have preferred to talk.
-D. J. Kaufman
"The Internet abounds with social-networking tools raising money for good works... but social media are no gold mine for do-gooders," reports the Economist (January 7, 2012).  "Fewer than half the non-profits surveyed in the latest Nonprofit Social Network Benchmark report got more than $10,000 a year from Facebook, and only 0.4% reported raising $100,000 or more."

"Allison Fine, co-author of The Networked Nonprofit, argues that social media offers a handy, low-cost way to build a network of supporters who share ideas and information.  But donations come only when the bonds are strong and the network is big..."

A study from Georgetown University found that "Americans who back causes through social media are often active in other ways too.  So a campaign that does not raise money at first may still lure supporters — and potential future donors."





Exchange has two practical guidebooks for running non profit child care programs. If you buy both books, you can enjoy a 20% discount.

Sale ends today. (05/22/2012).

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ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.

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