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Marketing Basics
April 26, 2012
A child's hand in yours — what tenderness it arouses, what power it conjures. You are instantly the very touchstone of power and wisdom.
-Marjorie Holmes
-Marjorie Holmes
This is what Phyllis Kalifeh advises in her March/April 2011 Exchange article "Marketing: No Longer an Afterthought." She explains...
"The best advertising strategies in the world won’t be effective if we can’t keep parents because our services are inferior. This is the critical foundation for any successful marketing effort. For example, the building and playground are in good repair, licensing inspections are clean, and children are engaged in developmentally-appropriate readiness activities that promote early learning with responsive, nurturing teachers who are well trained for their jobs. Whew! That’s no small order, but fundamental to the success of your marketing efforts. Make sure you’ve spent the time necessary to lay a solid foundation of high quality for young children. Don’t get caught up in the chicken and the egg argument (e.g. 'If I had more children enrolled, I could do a better job.'). Do the best with what you have now, making the very best decisions possible."
The July 2012 issue of Exchange will be our "Idea Issue." We will be exploring how ideas are generated as well as sharing creative ideas in a wide range of areas. We invite you to help us build this issue by sharing an idea (100 words or less) in our Ideas Issue Survey #2 that you have employed to build enrollment. You will receive credit when your idea is used in print or online.ExchangeEveryDay
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ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.
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