Home » ExchangeEveryDay » Shaping Your Brand



Printer Friendly

ExchangeEveryDay Past Issues


<< Previous Issue | View Past Issues | | Next Issue >> ExchangeEveryDay
Shaping Your Brand
May 4, 2012
Express your opinion on this issue
As we grow as unique persons, we learn to respect the uniqueness of others.
-Robert H. Schuller
Whether you are selling soap or delivering early childhood services, your brand, the reputation associated with your name, influences how people perceive what you have to offer.  As this excerpt from the online article, "How Do You Turn Pixels Into A Full-Blown Brand Experience?", we no longer control how a brand is perceived by the messages we send out; it is shaped by customers' reactions and how these reactions are shared in cyberspace:

"Think about the relationship between a person and a brand as a conversation: Traditionally, the brand would speak from the company outward.  Brands used to be a broadcast voice, unidirectional, with specific messages and mediums over which those messages were delivered.

"Now, brands are involved in conversations that are ongoing and require reaction.  And designers must become comfortable with designing for a world in which these interactions spread across time and modality.  Those traditionally involved with the development of brands have also become familiar with the idea of a brand as an expression that runs across many different channels of communication and can manifest itself in many different forms.  It is how all of these are perceived together that creates the voice, tone, and personality of a brand, and that helps to create meaning for the brand."






MarketMate is a collection of essential child care marketing tools designed to help you maximize inquiry conversions and market your center's image to key target audiences. This updated edition includes downloadable forms on one CD that make it easy for you to apply these systems to your early care and education business. Included are...
  • Enrollment inquiry prospect profile
  • Marketing action plan
  • Conversion chart for inquiries to tours to enrollments
  • Inquiry source tracking log
  • Twelve-month community marketing calendar... and much more!
Learn More!>

ExchangeEveryDay

Delivered five days a week containing news, success stories, solutions, trend reports, and much more.

What is ExchangeEveryDay?

ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.

Based on the latest research, Committee for Children’s new Second Step early learning program is designed to teach social-emotional skills to children in the early learning setting.


Join the experts in early learning a new lineup of FREE webinars!

#1. Autism in the Pre-K Classroom
 Dr. Mike Assel, Children’s Learning Institute
#2. Online Professional Development Opportunities
 Kara Lehnhardt


Evaluate progress of children in Head Start programs. Work Sampling for Head Start aligns with the new Head Start Child Development and Early Learning Framework, offering you a proven, authentic performance assessment.




Post a Comment

Have an account? to submit your comment.


required

Your e-mail address will not be visible to other website visitors.
required
required
required

Check the box below, to help verify that you are not a bot. Doing so helps prevent automated programs from abusing this form.



Disclaimer: Exchange reserves the right to remove any comments at its discretion or reprint posted comments in other Exchange materials.