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Fundraising Events
February 24, 2010
When you let go of trying to get more of what you don't really need, it frees up oceans of energy to make a difference with what you have.
-Lynne Twist, American author
-Lynne Twist, American author
"[Events provide the] opportunity to increase your program’s visibility, especially if it is a ‘signature event’ — a one-of-a-kind occasion to which your name is attached, year after year. All of the publicity will feature your name and, in many cases, something about your work. Further, some people who know little or nothing about your agency will participate in the event, not because it benefits your organization, but because they are interested in the event itself: they play golf or they enjoy 5K runs, they’ve been invited to ‘fill a table’ at a luncheon or dinner, or they want to hear the speaker who will be appearing. Once they attend, you have the chance to ‘hook’ them . . .to inform them (in an interesting way) about your services and to make sure they enjoy the event, so they’ll come back next time."
Not Small Change: Fund Development for Early Childhood Programs is a fundraising guide written specifically for early childhood programs by a veteran early childhood funddraiser, Roberta Bergman. The practical resource provides advice on...- Whom Can We Ask (and Keep Asking) for Money?
- Building the Donor Base
- Developing Relationships with You Donors
- Events — Yours and Theirs
- Direct Mail
- Online Donations
- Grant: Writing
- Writing Foundation Proposals: Dear Mr. Gates
- Preparing Government Grant Application
- Breaking New Ground: The Capital Campaign
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Comments (1)
Displaying 1 CommentUnited States
The articles are typically pithy and interesting. That's not my concern. But you've changed the format of writing the quotes, and they are difficult to read! The light gray makes them fade into the background and I find the quote sometimes even more inspiring than the article. Thank you for your newsletter.
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