Article Link: http://exchangepress.com/article/five-smart-marketing-moves-to-build-enrollment/5022644/
Building enrollment is not as easy as it used to be. Higher parent expectations, more competition, and the incredible power of reviews have made it essential that early care and education managers and administrators understand what I call “The Four Rights of Effective Marketing.” For your marketing to be most successful in generating inquiries from qualified enrollment prospects, it must be the…
right message to the
right target audiences at the
right time through the
right venues.
Assuming who your target audiences are and where they come from is not good enough. Knowing very clearly who and where they are — demographics, psychographics (lifestyles), and geography — will help you know what kind of message will appeal to them and where to put it. For example, working parents will respond to a different message than stay-at-home moms. Parents who jog to the center pushing a runner’s stroller will have different lifestyles — and thus child care needs — than parents who quickly drive up, drop off their children, and head for the train to their city job.
Understanding when prospects are most likely to notice ...