Article Link: http://exchangepress.com/article/making-your-staff-your--marketing-partners/5024855/
Your staff has the power to convert prospects into enrollments or to drive them into the waiting arms of your competitors. As parents investigate your center, they want to get a feeling for your staff, because they know it is the teachers who will be guiding their child’s development and happiness while they are away. Establishing a connection with the teacher during a center visit can influence the parents’ decision to enroll in your center—or elsewhere.
Teachers’ impact on a quality experience for the children is undeniable, and most of them truly love to teach young children. But do they see beyond that? Do they recognize their value as your marketing partner?
If you asked your staff to tell you what their role was in marketing the center, some of their responses, might be “…to provide a good program for the children,” or ”… to smile and say hello to the parents.” Perhaps they might say, “Marketing is the director’s job, not mine.” And yet, everything your teachers say and do during a center visit communicates a marketing message that can impact enrollment. In your prospects’ perception, a very important part of your center’s image depends upon the way your teachers ...