Home » Articles on Demand » Marketing when Your Creativity is High and Your Budget is Low




Marketing when Your Creativity is High and Your Budget is Low

by Silvana Clark
July/August 1995
Access over 3,000 practical Exchange articles written by the top experts in the field through our online database. Subscribe Today!

Article Link: https://www.childcareexchange.com/article/marketing-when-your-creativity-is-high-and-your-budget-is-low/5010468/

An ad in the yellow pages and a few flyers posted at the library may get some results, but there are numerous other ways to let the public know about your center. Marketing opportunities abound. When the bank teller asks about "Sunshine Fun Center," it's a great opportunity to tell about your child care programs and leave a business card.

You do have business cards, don't you? Many early childhood programs overlook this basic low cost promotional tool. Business cards convey a quality image, letting people know you consider yourself a professional. Some centers provide all employees with personalized business cards. For many entry level teachers, it may be the first time they have received a business card. Their enthusiasm helps market your program as they show people their cards.

As prospective parents consider placing their child in your program, your center stands out if they have one of your business cards. Rather than trying to remember the name and phone number of each place they visit, parents can easily refer to your card. Business cards reflect your philosophy and management style. Invest in two color printing and distinctive graphics to have a ...

Want to finish reading Marketing when Your Creativity is High and Your Budget is Low?

You have access to 5 free articles.
or an account to access full article.