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Strategies for Promoting Your Program

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ITEM #: 4902023

This volume of Exchange Essentials includes the following selected Exchange articles, in PDF format, focusing on strategies for promoting your program:

  • Listening to Parents Translates into More Referrals
    by Jo Kirchner
  • Community-Building in the 21st Century: Social Media and Digital Marketing
    by Margaret Teller
  • Five Ways to Economy-Proof Your Enrollment
    by Julie Wassom
  • Creating a Video Tour to Market Your Center
    by Suzanne Gellens, Bobbie Mathews, and Shari Young
  • Enrollment-Building Ideas from Exchange Readers
    from Exchange Readers
  • Making Your Website an Effective Marketing Partner
    by Julie Wassom
  • Marketing: No Longer an Afterthought
    by Phyllis Kalifeh
  • Mission-Driven Advertising
    by Margaret Leitch Copeland, Susan Gimilaro, and Nancy Sullivan
  • Harnessing the Power of Social Media to Build Your Business
    by Mark Mahoney
  • The Lifetime Value of a Loyal Customer
    by Margaret Leitch Copeland and Susan Gimilaro
  • Marketing Your Program
    by Susan Anderson
  • Customer Service: What I Learned When I Bought My New Computer
    by Roger Neugebauer
  • Know Me or No Me Finding Your Best Prospects for Enrollment
    by Julie Wassom


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Strategies for Promoting Your Program