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"A knife will not cut it's own handle." - Persian Proverb

How to Get Good Press

The power of positive publicity is undeniable. It is one of the most cost-effective ways you can market your program.  Publicity generates understanding and good will, so can effectively emphasize the message you are trying to deliver through other methods of marketing. When used well, good publicity can make it easier for you to generate more inquiries and referrals.

In a publicity article or broadcast, your message is delivered through the words of a newspaper, magazine, or internet news service reporter, radio or television assignment editor, or talk show host. That gives your information third party endorsement, which can be seen by many prospects as a type of referral. When that news is good, it can help motivate those prospects to inquire, and that's exactly what you want!

With very little time and effort, you can generate a significant amount of good press for your center. So how do you get started?

To learn the answer, go to the new Marketing Exchange feature on our web site at http://mail.ccie.com/go/eed/0614.

Here you can view the full tip sheet "How to Get Good Press for Your Early Childhood Program." This tip sheet was prepared for Exchange by marketing guru Julie Wassom and is one of her monthly marketing features for Exchange. You will also be invited to submit your ideas on how you have adjusted your marketing efforts to meet the needs of this generation of parents and prospects.

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