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The New York Times Magazine article "How to Move a Mind," cites the research of Timothy Wilson, a psychology professor at the University of Virginia to show that stories are an effective way to change people's thinking and behavior:

"Stories are more powerful than data, Wilson says, because they allow individuals to identify emotionally with ideas and people they might otherwise see as 'outsiders.'  Wilson says that researchers speculate that children who grew up seeing friendly gay people on TV will be more likely to support gay marriage as adults, regardless of other political affiliations and religious beliefs.  Once you care about a character, Wilson says, you can find a way to fit them into your identity."

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The Beginnings Workship unit, The Power of Stories, one of more than 100 Beginnings Workshops on sale for $4 for 24 more hours, includes these articles:

Finding Your Own Voice
by Bonnie Neugebauer

A Storytelling Curriculum: 400 Classrooms and Us - 22 years later
by Connie Floyd and Patsy Cooper

Growing Another Organizational Culture: The Power of Stories
by Jim Greenman

What a Story! Sharing Stories for Effective Learning and Training
by Luis A. Hernandez

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