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An article, "Thanks for Giving," in Psychology Today offered this insight on fundraising:

"A couple of past studies on charitable giving have shown that people are more likely to donate (and give greater amounts of money on average) for a good cause if they receive a small unconditional gift when the donation is being solicited.  For example, [researchers] collaborated with a charitable organization and sent thousands of solicitation letters to potential donors.  One-third of the letters contained no gift, while the remaining letters contained a small gift (one postcard plus envelope) or larger gift (four postcards with four envelopes).  The relative frequency of donations was 17 percent higher when a small gift was included and 75 percent higher when people received a large gift.

"The core explanation for this finding is simple: receiving a gift creates feelings of reciprocity.  What goes around comes around.  I’ll scratch your back if you scratch mine.  It’s human nature."

Not Just Small Change: Fund Development for Early Childhood Programs is a fundraising guide written specifically for early childhood programs by a veteran early childhood fundraiser, Roberta Bergman.  The practical resource provides advice on...

• Whom Can We Ask (and Keep Asking) for Money?
• Building the Donor Base
• Developing Relationships with Your Donors
• Events — Yours and Theirs
• Direct Mail
• Online Donations
• Grant Writing
• Writing Foundation Proposals: Dear Mr. Gates
• Preparing Government Grant Application
• Breaking New Ground: The Capital Campaign

Sale ends August 6, 2015 at 11:59 pm PDT.
May not be combined with any other offer.

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