Home » ExchangeEveryDay » Promote Word-of-Mouth Marketing

ExchangeEveryDay Past Issues

<< Previous Issue | View Past Issues | | Next Issue >> ExchangeEveryDay
Promote Word-of-Mouth Marketing
November 14, 2017
A straight path never leads anywhere except to the objective.
-André Gide

In an article in the Exchange Art of Leadership series, Bruce Schon and Roger Neugebauer wrote about how important positive reviews from friends are when families choose early care and education programs:

"Given the prime importance of word-of-mouth, a director might do well to encourage and influence the flow of personal recommendations. The director should tell parents that their spreading the word is very beneficial to the program and is most appreciated...A one-page fact sheet listing the program's goals and strengths, services, and enrollment requirements might be distributed as a resource to those likely to spread the word."

Find wonderful resources on great leadership with the
Art of Leadership series –
now 20% off.

This comprehensive hands-on series of books examines every aspect of effective center management from A to Z.

Enter code "20AOL"
when prompted

May not be combined with any other offer.
Offer expires November 15, 2017, at 11:59 pm PST.


Delivered five days a week containing news, success stories, solutions, trend reports, and much more.


What is ExchangeEveryDay?

ExchangeEveryDay is the official electronic newsletter for Exchange Press. It is delivered five days a week containing news stories, success stories, solutions, trend reports, and much more.

Connect 4 Learning - Spark More Connections - Find Out How.
Childcare Education Institute - Teacher Enrichment Training Solutions.
Softerware - Get a Free EZ-Care Demo!

Post a Comment

Have an account? to submit your comment.


Your e-mail address will not be visible to other website visitors.

Disclaimer: Exchange reserves the right to remove any comments at its discretion or reprint posted comments in other Exchange materials.